Visual insights. Applied semiotics. Informed decisions.
The most powerful cultural narratives of our time are inscribed in images.
We provide the methodology to read them.
We use AI and semiotics to power market research that delivers clear, actionable insights.
Unlocking the deeper meaning in visual data.
- We tell the sociocultural meaning of big corpora of images.
- We merge the depth of semiotic qualitative analysis methods with the quantitative scale of AI.
- We reveal hidden narratives that influence people.
- We give you the confidence to make informed decisions.
Semiotics powered AI,
a new frontier in
Cultural Research.
Sense-Maiking is the result of a six-year academic and technological endeavor, created at the intersection of semiotics and engineering.
Our proprietary platform leverages advanced AI trained with semiotic categories to process vast corpora of images, identifying meaning patterns that lie beyond human perception
Our team uses semiotics to interpret the data, describing the cultural codes that are behind them and quantifying their relevance.
Semiotics and AI to see what other miss.
If your team is drowning in visual data, you are likely missing the most valuable insights hidden in such content. And we can help you find them.
+150 000
images analysis
from various sources, social media, internet, ADV, etc., turning data into strategic insights.
What’s the real difference with Ai driven cultural research?
- Analyze visual data
- Uncover hidden insights
- Identify market trends
- Elevate brand strategy
- Support creative campaigns
- Accelerate academic research
We help you find the strategic value hidden in visual data.
Brands and Corporations
Elevating corporate strategy and creating campaigns that truly resonate to master your market.
Research and Academia
Conduct groundbreaking qualitative studies on vast corpora of visual data and cultural phenomena.
Sense-maiking provided a level of visual intelligence we had not previously accessed. Their analysis of our brand’s cultural identity versus competitors was invaluable, offering deep insights that directly informed our strategic planning.
Nielsen Research Institute
Sense-Maiking. Backed by Academia. Built for business and to drive cultural research.
As a spin-off of the University of Turin,
our work is held to the highest academic standards. Our research is trusted by partners like Compagnia di San Paolo and has been featured in a major European research project.
Ready to
understand
the unseen?
Let us apply our methodology to your most pressing questions and turn cultural data into your next strategic advantage.