Unlocking the Cultural Meaning in Visual Big Data.
Sense-Maiking: the Semiotic AI Platform for Quality-Driven Strategic Decisions.
Sense-Maiking is the University of Turin spin-off created to bridge the critical gap between the quantity of visual Big Data (images, videos) and the quality of its cultural meaning.
We use AI and computational semiotics to interpret and quantify cultural codes, emotions, and hidden narratives at scale. We transform vast data volumes into strategic maps and concrete insights, guaranteeing the depth of qualitative analysis with industrial rigor.
our services
From Research to Strategy:
Hybrid Services for a Clearer Vision
Strategic Market Research
Deep analysis of brand and product positioning, visual narratives and communication campaigns.
Sense-Maiking Unique Advantage
Quali-quantitative output: semiotic AI makes it possible to conduct qualitative research on large volumes of visual data and to quantify the relevance of its findings.
Cultural & Trend Analysis
Mapping of cultural codes influencing your sector: current and future trends. We cover Synchronic research (current trends) and Diachronic research (historical evolution).
Sense-Maiking Unique Advantage
Depth and Speed: complex, customized research (which would take weeks manually) is completed quickly, with unparalleled granularity (over 1,600 categories of analysis).
Stop Guessing. Start Deciding.
Ready to transform your visual Big Data into clear, scientifically supported business decisions?
Case study
Ready to understand the unseen codes of your brand?
Let us apply our methodology to your most pressing questions and turn cultural data into your next strategic advantage.